Challenges
Our client, a international operating governmental organization, aimed to reach and serve a much broader group of citizens through the internet. The customer wanted to provide more newsworthy, consistent and high-quality information to fully satisfy user requirements.
Solutions
Quint carried out a benchmark based on the SITEffects® method. SITEffects® measures and analyzes the degree to which the website supports the decision-making process of its visitors. It clearly shows the strengths and weaknesses of the website of the client and their competitors. Because SITEffects® uses qualitative research - as opposed to the quantitative research based on web statistics that is generally used on the market. This method is capable to not only measure and analyze the effectiveness of your own website but also those of your competitors.
Results
Quint delivered a list of improvements, with screenshots of best practices and clear explanations. This result made it possible for our client to communicate very clear with the developers. Now, the website supports all the phases of the decision-making process. Most of the visitors do not leave the website prematurely - they get what they are looking for.
