Live Webinar: Design Thinking

Appreciation and implementation for design thinking has been accelerated as a result of the COVID outbreak, for products and services as well as processes and experiences.

This webinar will share the author’s framework for design thinking in large and small firms, along with examples and metrics. From projects to policy, design thinking offers long-term benefits for companies for the post-pandemic phase and beyond.

In this session we will cover:

• Foundations – the exploratory framework of ‘8 Is’ (intent, insights, immersion, interaction, ideation, integration, iteration and intensification)
• Case studies of innovation for the product and service world
• Examples of resilience and design thinking applied to the COVID world
• Sustaining design thinking: metrics and cultures
• The long term value of empathy, creativity and prototyping