Webinar: Digital Transformation for Business Impact

Digital transformation in various forms has been around for a few decades but has gathered steam particularly during the pandemic. This session will present ways in which companies can embrace digital transformation in an outside-in as well as top-down manner. Based on the author’s book series, the audience will benefit from visual representations of internal and external digital ecosystems, mapping them onto toolsets and skillsets, and planning appropriate roadmaps. Case studies will be presented from India and around the world.

In this session we will discuss:

• Visualization tools like the Digital Matrix
• The Impact Matrix to map out outcomes
• Challenges in the way of digital transformation
• Wide range of examples of successful digital changes
• Digital engagement with customers for co-creation
• Engaging with startup ecosystems for new innovation

Speaker:

Dr. Madan Mohan Rao