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Digital Age Technology in the Bimodal IT

Digital Age Technology in the Bimodal ITWe can analyze how the technologies of the Digital Age could contribute to the success to the companies that are immersed in the bimodal working framework. We will follow the SMAC acronym for describing the technologies: Social, Mobility, Analytics and Cloud.

Customer, User and Employee Omnichannel Experience

First at all, we had to speak about the Social perspective. This is not meaning just the use of Social Media and the Social Networks. It is the presence of the companies in the same environments where the customer are. Your company can be actually at the home of your customers and you can give them an experience quite similar to what they are daily doing for their own convenience.

How this helps to the High Performance IT mode in order to be agiler?

Obviously the omnichannel experience for our customers increases a lot our possibilities of selling something. To be available when the customers wants give us the pole position to be there in the moment of the final decision for purchasing. The case is the same for the collaborators, you can be sure that the collaborators will prefer to work with you if you are actually easy to find in the same media that they are. It is a the more important leverage to the inbound marketing if you want to be attractive for your customers, collaborators, even employees, you have to be visible at every moment.

How this helps the Traditional IT mode in order to be more efficient?

The social networks are also very useful to increase the efficiency in the company. Especially in terms of collaboration between employees. Corporate Messenger Systems are having a lot of success when they are really saving time of people and avoiding a lot the usage of email. Avoid meetings in your daily routine, share easier reports or documents with your colleagues and partners. And, of course, increase the engagement of your people while they are working in the same way that they use the technology in his personal life.


In case of mobility, we speak about to allow staff and customer to run applications from mobile devices, but not only, we include also the specific adaptation of some software pieces to the specific format of the mobile devices.

How this helps to the High Performance IT mode in order to be agiler?

Obviously, we will give to our customers and collaborators a faster way to communicate with us. To buy our products, to take a look to our portfolio or to send us an issue. The use of mobile devices is increasing time by time, so it is obvious that, if we want to be where the customers are, we need to be available by the mobile platforms. Think in your own experience, what do you do when you try to find something in your mobile and it is not in the appropriate format?

How this helps the Traditional IT mode in order to be more efficient?

In the career to be more efficient, one of the keys is that the employees don’t need to reach the office for any activity. If you are on your customer site, just issuing documentation or saving the information gathered in a meeting, and it is possible to upload this data to the systems just in time, aren’t you being more efficient that if you have to go to the office? And this reaches its maximum in the capacitation for every of us to work at home. How many hours in the road are really saved using mobility? What is the effect in the conciliation between personal and professional life? It’s undeniable that the mobility technologies are helping us a lot to be more efficient. 

Big Data Analytics

Big Data is the ability of obtaining and processing information that it is characterized by the four V: Volume, Variability, Velocity and Veracity (need of). In the field of information gathered we need to add some other technologies: Internet of Things (and the nanotechnology with the sensors), Smart Cities as a very concrete kind of IoT, or even Open Data, as the Governmental Initiative to share data with the people. In the field of processing we need to highlight the distributed data processing frameworks, like Hadoop, as the new technology that takes the biggest advantage of parallelization.

How this helps to the High Performance IT mode in order to be agiler?

Big Data Analytics is the key point to better understand the customer acceptance of any new idea / product that the company launch to market. We can instantly react according to a changing customer demand if we have the analysis of the data correctly tuned. By the way, we can have valuable information from the data just remaining in a “listening” position; nowadays it is not necessary that you start a proactive market research within the launching of your products, it is enough to listen what they are saying (via sales figures, market rate, social media impact, online reputation,…) about you and the other players in the sector and to establish appropriate predictive trends and appropriate action plans according to their voice.

How this helps the Traditional IT mode in order to be more efficient?

Data Mining or Data Ware Housing used to be one of the most resources demanding activities in the IT area and/or they showed poor results because it was impossible, or very expensive, to gather and correlate different sources of information. Today’s systems, and especially the frameworks oriented to distributed data processing, allow the companies to have quite powerful data analytics tools without enormous investments and with a very richer information to be managed.

Cloud Orchestration

The cloud orchestration is, to be very short, the capacity of the company to increase their IT resources in the installations of a provider that means not to use their own DC neither the effort of your own IT Staff. The provided resources should be available whenever the place of the World you want to use them and it could be adjusted to be ready just for the time they are required by the company.

How this helps to the High Performance IT mode in order to be agiler?

Using cloud allow companies to adapt campaigns to the real time and to be flexible in IT resources usage at the pace of customer demand evolution. At the same time, the provisioning orchestration in the cloud allows companies to automatize a lot of tasks and users to access to information.

How this helps the Traditional IT mode in order to be more efficient?

The reduction of costs is very high if we adopt a good cloud orchestration implementation. At the same time, with the most of the cloud providers and using the appropriate cloud model (public, private or hybrid) the control is guaranteed and all the compliance could be accomplished.

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